The Municipality of Chepelare has a total population of around 7838 people with 5 543 in the city itself and the rest spread out amongst 11 smaller surrounding villages. It is located 230 kilometers from the capital of Bulgaria , Sofia , 80 kilometers from Plovdiv (the second largest city in Bulgaria ) and 22 kilometers from the district center of Smolyan. The average elevation of the area is 1200 meters above sea level.
The area is located in the central Rhodopi mountains by the Chepelare River . Located nearby are the municipalities of Smolyan, Lucky, Devin, Assenovgrad and Rhodopi. The territory of the municipality covers 384 square kilometers of which 73% are forests, 14% are flatlands and meadows and 11% is agricultural land. On the remaining 2% of the land are located 12 habitable places of which 10 are villages, these are: Pavelsko, Hvoina, Zaburdo, Malevo, Orehovo, Bogutevo, Ostritsa, Lilikevo, Zornitsa , and Progled along with the winter resort of Pamporovo. The ratio of the population that lives in Chepelare itself to the villages is 65:35 and thousands of tourists from across Bulgaria and abroad visit the area during the winter and summer each year.
Climate wise Chepelare is one of the sunniest cities in Bulgaria with 270 sunny days a year and an abundance of snow in the winter. The area gets between 30 and 80 centimeters of snow annually which tends to remain for 80 to 100 days. The fall is warm and dry with the spring usually coming late and the summer tends to be cool and refreshing.